The aggregation of classified advertising from participating newspapers around the country is simplifed using the unique GDT-Nova Connex technology designed to capture data from the front-end systems used by most newspapers. The convenience of "fielded" ads for advanced search-ability combined with an "auction" capability along with a real-time "haggle" chat capability makes Marketplace a powerful on-line marketplace. The look and feel can be customized for local branding.

Advertiser Benefits
Classified advertisements are transformed into searchable components within a powerful,highly organized relational database.The Marketplace database means buyers will save time and frustration by not having to visually scan and scroll through pages of items that do not meet their specific needs,nor will buyers miss the information they are looking for because it is hidden among other items. Whether national, regional or local, the buyer can choose the geographic area that suits their needs.

Seller Benefits
The Connex Marketplace is convenient for all sellers, whether or not they are connected to the Internet. Marketplace offers the seller a larger exposure to potential buyers than any other single channel. The merchandise mart format of Marketplace ensures that sellers get the best price for their merchandise, while the haggle format provides real time collaboration between buyer and seller. The New Generation of On-Line Classified Advertising! Localized National Merchandise Mart Connex Marketplace.