| The Sacramento Bee Adds Ad-Pay e-Commerce
to GDT-Nova's Online Advertising Suite
June 11, 2004: ComScript Publishing Inc. (GDT-NOVA) and AdPay Inc.
(AdPay), announced the signing of a purchase agreement to supply
The Sacramento Bee (daily circulation 294,304; average web page
views per month: 15.1 million) with a fully integrated print and
eCommerce solution that provides the advertiser with an online marketplace,
including the ability to add descriptive display ad information,
images, make offers online, and support multimedia content for online
classified ads.
The eCommerce solution utilizes the AdPay application services
(www.adpay.com)
integrated with GDTNOVA's ConnexPipeline XML server (www.gdtnova.com)
for both print and online ad processing. The Bee's call center is
also linked into the online ad process and can offer online upsells
to print customers for the eCommerce site.
With the introduction of the AdPay solution, The Sacramento Bee's
AdEZ customers have an online marketplace complete with the ability
to add descriptive information, images, multimedia content, negotiate
and complete transactions online and send the marketplace ad content
to print.
"Adding AdPay's online commerce capability is what building value
is all about. By refocusing advertisers to the local newspaper,
we preserve and increase the newspaper's market-share and revenue
generation capabilities," stated Jan McDonald, CEO of ComScript
Publishing Inc. "This is what AdEZ has done with online classifieds.
By integrating AdPay's services, this success will extend to the
newspaper's eCommerce revenues threatened by eBay®." The project
is considered a pilot project for additional McClatchy properties.
The AdPay eCommerce option is priced as an upsell for advertisers
and both the print and online ad is paid for by credit card, contract
rate, or purchase order during ad submission. ConnexPipeline passes
advertising content to the print publishing system for live costing,
H&J and preview of the print and online commerce selections.
"AdPay is very excited to be working closely with GDT NOVA," said
Mike Heene, President and CEO of AdPay. "Our integration with ConnexPipeline
ensures that GDT NOVA's customers will be able to take full advantage
of AdPay's online commerce capabilities, immediately creating new
revenue opportunities and strengthening their competitive position."
About ComScript
Marketed under the GDT-NOVA brand, ComScript Publishing provides
value-added products and services to newspapers throughout the world.
AdEZ, AdEZLite and EZAgent are private party and commercial ad
entry solutions that allow the creation, ad costing and preview
of in-column and semi-display ads in real-time from the advertisers
home or office. Connected to the publishing system via an XML server
and real-time Portal Agents, ad costing, scheduling and preview
is always 100% accurate.
The AdEZ suite is currently available with live integrations to
most major classified advertising systems. AdEZ is currently installed
at The Washington Post, The Chicago Tribune, The Orlando Sentinel,
The San Diego Tribune, The Tampa Tribune, The Olympian, The Sacramento
Bee, The Raleigh News & Observer and many others.
For more informationt:
ComScript Publishing Inc.
Toll Free: 866.443.8462
Fax: 530.269.1496
Email: jan@novapub.com
www.gdtnova.com
About AdPay
Denver-based AdPay adds e-commerce capabilities to a newspaper's online
classifieds by enabling sellers to enhance their online ads with more
descriptive information, such as text, images, and multimedia content.
In addition, AdPay provides a range of e-commerce choices for sellers,
ranging from fixed-price selling to buyer and seller online negotiations
and auctions. AdPay also provides solutions for online payment, as
well as shipping and delivery through its partnership with Navis®
Logistics Solutions.
For more information about AdPay
please visit www.adpay.com
call (303) 818-8028.
For more information, contact AdPay Inc.
(303) 818-8028
Email: drice@adpay.com
www.adpay.com
SEE US AT NEXPO, BOOTH 1534
About
GDT-Nova
GDT-Nova is the recently announced partnership between Global Digital
Technologies, Inc. of Rocklin, California and Nova Publishing Products,
Inc. of Auburn, California.
The two companies are considered leaders in connecting existing
newspaper systems to the Internet using advanced technologies that
help publications utilize new XML industry standards, providing
newspapers with enhanced remote classified ad entry, agency ad placement
tools and content distribution.
Together, they provide software and hardware solutions to over
200 daily and weekly newspapers around the world while supplying
corporate entities such as Gannett Corporation, The Tribune Co.,
Times-Mirror, Knight-Ridder Corporation, Hearst Corporation, A.H.
Belo, and United Media.
The GDT-Nova product line offers "eTools for Newspapers" including
complete Web-enhanced systems for turnkey advertising and editorial
applications. GDT-Nova's website is www.gdtnova.com.
For more information contact:
Jan McDonald
866-443-8462
jan@novapub.com
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