| Comscript
Publishing Inc. (GDT-Nova) Targets
Small to Medium-Sized Newspapers with Online Publishing Suite
June,
22, 2004: ComScript Publishing Inc. (GDT-NOVA) announces the launch
of a low-cost, online classified advertising suite. Similar in function
to the AdEZ (www.orlandosentinel.com)
and AdEZLite (www.adn.com)
classified applications, AdEZExpress™ provides a full-service,
remote ad entry solution for the smaller daily, weekly, and monthly
publications.
Specifically
targeted for properties with smaller ad revenues, AdEZExpress
allows a newspaper client to create a classified advertisement for
both print and online publishing through one easy application.
AdEZExpress
allows an advertiser to attach a photo, select a number of art and
animated upsells and preview both the print and online ad prior
to paying for the ads with a credit card. The Classified sales staff
can edit customer accounts, provide live technical support, and
even assist in the submission of an online ad. Financial reporting
is provided to track the ad placement process and online revenue
generation. Scheduling is provided by an intuitive calendar function
that enforces the newspaper's deadlines.
"The
smaller circulation daily, weekly and monthly publications provide
a valuable service to the publishing industry," said Jan McDonald
of ComScript Publishing Inc. "Finding a cost-effective way to enhance
their online revenue-generation has long been a goal for us. Thanks
to current technology, we can provide that service at a price they
can afford."
AdEZExpress
™ is available in a hosted or standalone model. Purchasing options
include a monthly ASP model or Capital Purchase Plan. The product
can be purchased and installed live within thirty (30) working days
and sells for under $10,000.00.
About
ComScript
Marketed
under the GDT-NOVA brand, ComScript Publishing provides value-added
products and services to newspapers throughout the world.
AdEZ, AdEZLite and EZAgent are private party and commercial ad entry
solutions that provide tools to create, cost and preview in-column
and semi-display ads in real-time from the advertisers home or office.
Connected to the publishing system via an XML server and real-time
Portal Agents, AdEZ ad costing and scheduling is always 100% accurate.
Business relationships with AdPay (June
11 Press Release, The Sacramento Bee Adds Ad-Pay e-Commerce to GDT-NOVA's
Online Advertising Suite) and AdFare (www.adfare.com)
extend the value of the AdEZ suite of online classified products.
The
AdEZ and AdEZLite suites are currently available with live integrations
to most major classified advertising systems and are currently installed
at The Washington Post, The Chicago Tribune, The Orlando Sentinel,
The San Diego Tribune, The Tampa Tribune, The Olympian, The Sacramento
Bee, The Anchorage Daily News, The Raleigh News & Observer and many
others.
For
more information, contact:
ComScript
Publishing Inc.
Toll Free: 866.443.8462
Fax: 530.269.1496
Email: jan@novapub.com
About
GDT-Nova
GDT-Nova is the recently announced partnership between Global Digital
Technologies, Inc. of Rocklin, California and Nova Publishing Products,
Inc. of Auburn, California.
The two companies are considered leaders in connecting existing
newspaper systems to the Internet using advanced technologies that
help publications utilize new XML industry standards, providing
newspapers with enhanced remote classified ad entry, agency ad placement
tools and content distribution.
Together, they provide software and hardware solutions to over
200 daily and weekly newspapers around the world while supplying
corporate entities such as Gannett Corporation, The Tribune Co.,
Times-Mirror, Knight-Ridder Corporation, Hearst Corporation, A.H.
Belo, and United Media.
The GDT-Nova product line offers "eTools for Newspapers" including
complete Web-enhanced systems for turnkey advertising and editorial
applications. GDT-Nova's website is www.gdtnova.com.
For more information contact:
Jan McDonald
866-443-8462
jan@novapub.com
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