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Modesto Bee Goes Online with GDT-Nova
June, 28, 2004: ComScript Publishing Inc. (GDT-NOVA) of Auburn,
CA announces the sale of the AdEZ Online Advertising Suite to the
Modesto Bee (Circulation: 85,723 daily; 92,362 Sunday, Average Web
page views per month: 2.6 million), www.modbee.com.
Using the functionality of AdEZ, the Modesto Bee will provide the
ability for remote users to create, cost, preview and archive classified
advertisements for publishing online and in print. The Modesto Bee
joins The Sacramento Bee, The Raleigh News and Observer, The Fresno
Bee and the Anchorage Daily News as AdEZ users. The Modesto AdEZ
purchase comes just after the June 11 press announcement that The
Sacramento Bee purchased ComScript's integrated AdPay eCommerce
solution, and the release of ComScript's AdEZExpress for smaller
daily, weekly and monthly publications. All ComScript applications
support both online and print publishing.
Also reported is the completion of the Orlando Sentinel's AdEZ
upgrade. This major revision provides a host of new features for
the Orlando Sentinel's online advertising suite, https://classified.orlandosentinel.com/orlandoclassif2/classad.htm.
Also live this quarter is the Buffalo Newspaper's AdEZ online advertising
application for Merchandise with Automotive to follow soon.
https://classified.orlandosentinel.com/orlandoclassif2/classad.htm
About ComScript
Marketed under the GDT-NOVA brand, ComScript Publishing Inc. provides
value-added products and services to newspapers throughout the world.
AdEZ, AdEZLite and AdEZExpress are private party
and commercial ad entry solutions that provide tools to create,
cost and preview in-column and semi-display ads in real-time from
the advertisers home or office. Connected to the publishing system
via an XML server and real-time Portal Agents, AdEZ ad costing and
scheduling is always 100% accurate.
Business relationships with AdPay (June 11 Press Release,
The Sacramento Bee Adds Ad-Pay e-Commerce to GDT-NOVA's Online Advertising
Suite) and AdFare (www.adfare.com)
extend the value of the AdEZ suite of online classified products.
The AdEZ, AeEZExpress and AdEZLite application suites
are currently available with live integrations to most major classified
advertising systems and are currently installed at The Washington
Post, The Chicago Tribune, The Orlando Sentinel, The San Diego Tribune,
The Tampa Tribune, The Olympian, The Sacramento Bee, The Anchorage
Daily News, The Raleigh News & Observer and many others.
For more information, contact:
ComScript Publishing Inc.
Toll Free: 866.443.8462
Fax: 530.269.1496
Email:
jan@novapub.com
www.gdtnova.com
About
GDT-Nova
GDT-Nova is the recently announced partnership between Global Digital
Technologies, Inc. of Rocklin, California and Nova Publishing Products,
Inc. of Auburn, California.
The two companies are considered leaders in connecting existing
newspaper systems to the Internet using advanced technologies that
help publications utilize new XML industry standards, providing
newspapers with enhanced remote classified ad entry, agency ad placement
tools and content distribution.
Together, they provide software and hardware solutions to over
200 daily and weekly newspapers around the world while supplying
corporate entities such as Gannett Corporation, The Tribune Co.,
Times-Mirror, Knight-Ridder Corporation, Hearst Corporation, A.H.
Belo, and United Media.
The GDT-Nova product line offers "eTools for Newspapers" including
complete Web-enhanced systems for turnkey advertising and editorial
applications. GDT-Nova's website is www.gdtnova.com.
For more information contact:
Jan McDonald
866-443-8462
jan@novapub.com
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