NOTE: Calculation is based upon a newspaper hosted solution. GDTNova
offers a variety of options including an ASP model and corporate-wide
pricing for multiple newspaper properties. For assistance in calculating ROI
for these solutions, please contact sales@novapub.com
Current Remote Entry Scenario - Fax or Email based   Proposed Remote Entry Scenario - AdEZ  
Ad Volume:   Increased Ad Volume:  
Number of remote entry ads per week: 400 Number of AdEZ ads per week (assumes same volume): 400
Average cost per ad:  $             60 Average cost per ad:  $        60
Total weekly revenue:  $      24,000 Total weekly revenue:  $  24,000
Origination Costs:   Reduced Origination Costs:  
Time spent processing ad (minutes): 5 Time spent processing ad (minutes): 0.5
Time spent contacting customer (minutes): 5 Time spent contacting customer (minutes): 0
Total time to consummate transaction (minutes): 10 Total time to consummate transaction (minutes): 0.5
Number of remote entry ads per week: 400 Number of remote entry ads per week: 400
Total processing time per week (minutes): 4000 Total processing time per week (minutes): 200
Total processing time per week (hours): 67 Total processing time per week (hours): 3
Lost Revenue - Opportunity:   Additional Revenue - Opportunity:  
Number of Ads Sales Person sell per hour: 15 Number of Ads Sales Person sell per hour: 15
Average cost per ad:  $             60 Average cost per ad:  $        60
Total processing time per week (hours): 67 Total AdEZ processing time per week (hours): 3
Number of Ads Sales Person could sell in time (week) it takes to manually process ads: Total time-savings AdEZ vs. current scenario (hours): 63
1000 Number of Ads Sales Person could sell based on time savings (week):
Lost additional weekly revenue:  $      60,000 950
Additional weekly revenue:  $  57,000
Lost Revenue - Adjustments:   Additional Revenue - No Adjustments:  
Make good from errors, duplicates (week): 10 Make good from errors, duplicates (week): 0
Average adjustment:  $             25 Average adjustment:  $        25
Total weekly adjustment:  $           250 Total weekly adjustment: 0
Lost Revenue - Abandoned Calls   Additional Revenue - Reroute Abandoned Calls:  
Lost calls per week: 1541 Route lost calls to AdEZ (50% re-routed): 771
Average cost per ad:  $             60 Average cost per ad:  $        60
Lost weekly revenue:  $      92,460 Additional previously lost weekly revenue:  $  46,230
Costs:  
Hardware:  $      25,000
Software:  $     140,850
Installation, Integration & Training:  $      31,080
Customization/Development:  $      54,000 Return on Investment:  
Software Support & Maintenance:  $      26,605 % ROI = (benefits / costs) x 100  
Total:  $     277,535  
%ROI = 1938.84  
Revenues based upon AdEZ solution:    
Additional weekly revenue based on lost opportunity:  $      57,000 Payback Period:  
Additional weekly revenue based on adjustments:  $           250 payback period = costs / monthly benefits  
Additional weekly revenue based on abandoned calls:  $      46,230  
Total weekly revenue:  $     103,480 Payback Period (months) =  
Total monthly revenue:  $     448,413 0.62  
Total yearly revenue:  $  5,380,960  
Data collected is based upon an average volume for a typical medium sized newspaper. Actual results for newspapers will vary depending upon many factors including, but not limited to, promotion, Newspaper management support and Human Resources. GDTNova provides this data for comparison and ROI estimates. GDTNova is not responsible or liable for actual performance.